Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies

Global connectivity facilitated tourism and redefined economic landscapes, highlight an interest in better understanding retention factors. Today, view of the global COVID-19 pandemic, this is made even more important as world prepares to lift lockdown restrictions re-engage cross border circulation; reiterating needs understand satisfaction revisit intentions. This study thus sheds light on predictors tourists’ intention explorative exploitative use Smart Tourism Technologies (STTs) memorable experiences destinations via integrated model a self-administered questionnaire—distributed among domestic tourists visiting Tehran—employing Theory Planned Behavior (TPB). The results indicated that attitudes, subjective norms, perceived behavioral control toward STTs had significant positive impacts their Furthermore, explorative/exploitative exercised significant, effects experiences. Finally, demonstrate significantly influence smart destinations. expands existing literature by exploring new for enhancing using STTs, presents findings applicable city Tehran, while adopting which can be replicated other geographies looking at its landscape. helpful both researchers policy makers quest rejuvenate local post-pandemic economies measures.